Natural nutrition begins here. Instinct® Be Natural Real Chicken & Brown Rice Recipe starts with cage-free chicken and never contains filler, corn, wheat, soy or by-product meals or artificial preservatives and colours. Guided by our belief in the power of raw, each piece is tumbled with crushed freeze-dried raw chicken - raising the bar in nutrition and taste.

Cage-free chicken is our first ingredient, making real animal proteins are our #1 and #2 ingredients followed by hearty whole grains.

No fillers - made without corn, wheat, soy, chicken or poultry by-product meal, brewer's rice, artificial colours or preservatives.

Raw on every piece - our kibble is tumbled with freeze-dried raw for nutrition and taste.

We believe in the power of raw because raw is real meat, natural, protein-packed, minimally processed and made from whole-food ingredients.

Made in the USA with the finest ingredients from around the world. Natural nutrition with added vitamins and minerals.

Ingredients

Chicken, Chicken Meal, Brown Rice, Oatmeal, Barley, Turkey Meal, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Dehydrated Alfalfa Meal, Ground Flaxseed, Menhaden Fish Meal, Natural Flavor, Salt, Carrots, Vitamins (Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Apples, Blueberries, Cranberries, Montmorillonite Clay, Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Potassium Chloride, Freeze Dried Chicken, Yeast Culture, Dried Lactobacillus acidophilus Fermentation Product, Dried Enterococcus faecium Fermentation Product, Dried Aspergillus niger Fermentation Extract, Dried Trichoderma longibrachiatum Fermentation Extract, Dried Bacillus subtilis Fermentation Extract, Freeze Dried Chicken Liver, Pumpkinseeds, Freeze Dried Chicken Heart, Rosemary Extract. 

Guaranteed Analysis

Crude Protein (min) 25 %

Crude Fat (min) 14 %

Crude Fiber (max) 5 %

Moisture (max) 10 %

Vitamin E (min) 100 IU/kg

*Omega 6 Fatty Acids (min) 2.10 %

*Omega 3 Fatty Acids (min) 0.40 %

Caloric Content (calculated) - Metabolizable Energy

Caloric Content 3,763 kcal/kg | 428 kcal/cup

Feeding Guide

Ideal feeding amounts will vary by age, weight and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, freshwater. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your dog's diet.

*Standard 8 oz dry measuring cup